Niraj Patil

Visual Language

One of my most recent projects at Indiegogo was laying down a new visual language for designers and developers to use when maintaining and improving the platform. Part manifesto, part guide, this new foundation reduced 34 different type styles to 11, moved away from a clowny typeface, set new guidelines for form design, and expanded the color palette to create a broader voice for our audience and ourselves.

Data Visualization Visual Language Typography page
Visual Language GO logo Visual Language Colors page
Visual Language Contributor page
Stickers for the Trust Passport product team