I worked with talented designers and engineers to launch new features that help backers and campaign creators. On the Backers team, my partners Sandy, Saif, and I designed a more efficient checkout process to streamline campaign contributions. I designed trust indicators on the Campaign page to help backers make effective contribution decisions. I helped design and launch Indiegogo’s new online store. On the Growth team, I designed new ways to improve campaign discovery and exploration, while improving our visual identity and establishing a better voice through our messaging.
Campaign cards are a big part of how users discover and explore campaigns. When re-designing the Explore section, I worked with our researchers to identify and prioritize vital card information and designed several cards to match the research. Some designs had newer features like campaign videos and sharing tools in the cards themselves.